YOUR FULL NAME

Business Development Executive • Enterprise Sales • CRM & Analytics

Summary

BDA/BDE with 5+ years driving pipeline and revenue across SaaS and services. Skilled in ICP definition, outbound sequences, MEDDICC/BANT qualification, and full-funnel reporting. Consistent 110–140% quota attainment with strong stakeholder management.

Skills

Sales Strategy
ICP & Segmentation, Territory Planning, MEDDICC/BANT, Forecasting, Competitive Research
Prospecting & Outreach
Cold Email & Calling, Multichannel Sequences, LinkedIn Sales Navigator, Event Leads, Referrals
CRM & Tools
Salesforce, HubSpot, Outreach.io, Apollo, Google Sheets/Excel, Looker/Tableau (Basics)
Negotiation & Closing
Discovery, Objection Handling, Pricing & Proposals, Stakeholder Mapping, Redlines
Reporting
Pipeline Hygiene, Win/Loss Analysis, Cohort Conversion, SLA Tracking, RevOps Collaboration

Experience

Business Development Executive • Acme SaaS
Jan 2022 – Present • Bangalore

Mid-market SaaS • Salesforce, Outreach, Apollo, Sheets

  • Owned 3-segment territory; achieved 132% average quota across last 4 quarters.
  • Built 6-touch sequence with persona personalization; meeting rate +58% vs baseline.
  • Drove pipeline hygiene to 98% mandatory fields; forecast variance <10% MoM.
  • Partnered with marketing on webinar follow-up play; MQL→SQL conversion up 2.1×.
Senior BDA • Beta Services
Jul 2019 – Dec 2021 • Remote

IT Services • HubSpot, LinkedIn Navigator, Excel

  • Developed ICP and lead-sourcing playbook; quarterly pipeline +65%.
  • Negotiated pilot bundles; average deal value +24% with shorter cycles by 12 days.
  • Instituted win/loss notes and tags; surfaced 3 recurring blockers for product.
Business Development Associate • Gamma Tech
Jun 2017 – Jun 2019 • Hyderabad

SaaS Start-up • Salesforce, Mail Merge, Call Scripts

  • Sourced 400+ qualified leads/quarter; SQL rate from cold 8–12%.
  • Standardized discovery note template; handoff NPS from AEs improved to 4.6/5.

Selected Projects

Outbound Persona PlaybookSequences, Scripts, Objection Matrix
  • Mapped triggers and pain points for 4 buyer personas; reply rate +41%.
  • Created asset library for A/B tests; instituted weekly review with AEs and RevOps.
Funnel Analytics DashboardSheets + Data Studio / Looker
  • Automated cohort conversion, SLA breaches, and aging; standups cut to 10 minutes.
  • Shared weekly insights; reduced no-show rate from 28% to 14% via reminders.

Education

BBA / B.Com / B.Tech • Your University
2013 – 2017 • City

Coursework: Marketing, Business Analytics, Communication, Negotiation

Certifications

  • HubSpot Inbound Sales / Sales Software (Year)
  • MEDDICC Foundations / Winning by Design (Year)

Achievements

  • President’s Club 2023; 142% of annual quota.
  • Designed referral program with CS; sourced 11 closed-won deals in H1.